从古至今,人类对于床的定义就是睡眠,
一张会动的床,对于用户来说到底还有什么新价值?
当所有的品牌都在和用户说助眠与护理时,我们洞察到Z世代睡眠场景发生了变化,跟床的关系也不仅仅只是睡眠。我们知道这个产品需要突破品类认知,它需要和年轻人链接,重新定义品类价值,将智能床品类从传统的睡眠价值,上升为更好的床上多元生活价值。
乐趣为TOPSLEEP从品牌定位、品类定位、视觉定位&设计、超级单品、内容营销五大核心板块提供服务支持,塑造出一个全新价值主张的灵动品牌与年轻群体沟通。
一个全新品牌上市三个月里,在双十一期间取得了智能床类目TOP1的战绩,乐趣为智能床品类这个传统的老产品,老功能,开创了一个有全新价值的新品类。
![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01spjmx57bfjuvrnew2itr3330.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
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![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01h3yx0fauldwfpphxb3my3937.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01fwtxjwstiqqoyxnoyk9y3934.gif)
![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01miefxghrqwjfo734iaqw3731.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01qkc66dxpkjxsmljeqf4p3638.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01wkl1d9fq1qgmw89csfjt3231.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
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![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01ex1128bj4nmrlnu0chal3730.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
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![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01sezknyptlgvji8nakpfa3535.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
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![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01maplvtxbwc4ilf2xosip3131.gif)
![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01euybodrwt3vvxe3mclqu3239.gif)
![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01hxwdtmrvbj1egqdchwkm3332.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01bk6lyhj8iwwq8cslx3j43632.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
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![【品牌全案】TOPSLEEP&乐趣视觉 智能床营销全案分享](https://img.zcool.cn/community/01iwgypfqbfk6ebpw4m8go3938.jpg?x-oss-process=image/auto-orient,1/resize,m_lfit,w_1280,limit_1/sharpen,100/format,webp/quality,q_100)
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